OPI
Launches Peanuts Limited Edition
Nail
Lacquers for Halloween 2014
Peanuts
by OPI
brings to life Charles M. Schulz’s comic strip characters for
Halloween 2014. Inspired by “It’s the Great Pumpkin, Charlie
Brown,” the four new limited edition nail lacquer shades include
seasonal yellow and black crèmes, as well as two black-based glitter
hues.
“‘It’s
the Great Pumpkin, Charlie Brown’ is a classic, beloved film,”
explains Suzi
Weiss-Fischmann, OPI Co-Founder & Brand Ambassador.
“Peanuts
by OPI celebrates
the fun, youthful nature of Charlie Brown, Lucy, Linus and Snoopy
with four limited edition nail lacquer shades designed to capture the
spirit of Halloween. With two crème and two glitter options, you can
switch between a cheery yellow or chic black look, or try adding a
layer of glitter for a unique finish.”
Peanuts
by OPI includes
the following shades:
Good
Grief!
The
sunny yellow of Charlie Brown’s favorite t-shirt.
Where’s
My Blanket???
Linus
awaits the Great Pumpkin in this orange and black glitter.
WHO
ARE YOU CALLING BOSSY?!?
This
stormy black is no match for Lucy’s raven hair.
To
Be or Not To Beagle
Snoopy’s
happy-dance of colors in a joyful glitter.
Each
of the four shades is also available in the Little
Peanuts
mini pack, which is sold with ten nail decals ranging from popular
Peanuts phrases like “Good Grief!” and “Pow!” to sketches of
Snoopy and the signature squiggle of Charlie Brown’s shirt.
“These
stickers offer a playful, kitschy way to add instant art to nails,”
adds Weiss-Fischmann.
“My favorite decal pays tribute to Snoopy’s many kisses –
‘Smak!’”
Peanuts
nail
lacquer shades each feature OPI’s
exclusive ProWide™
Brush for the ultimate in application. Peanuts
by OPI and
Little
Peanuts mini
pack will
be available beginning September 2014
at Professional Salons, including Chatters, Planet Beauty and ULTA.
OPI Supports Breast Cancer Awareness with Eighth
Annual Pink of Hearts Promotion
OPI
announces the launch of its eighth annual limited edition Pink
of Hearts promotion,
a duo pack featuring a new
pink
confetti glitter hue The
Power of Pink alongside
the classic light pink crème shade Mod
About You.
Pink of Hearts
2014 will
also include a pink glitter nail file with pink-ribbon charm.
This
duo pack is designed
to raise
awareness for the fight against breast cancer. In 2014, OPI
will donate $25,000 to Susan
G. Komen®
in
honor of Breast Cancer Awareness Month (October). OPI
will also donate $5,000 to Rethink
Breast Cancer
in Canada.
“OPI
is proud to support Susan
G. Komen
and Rethink Breast
Cancer
with the eighth annual Pink
of Hearts
promotion,” explains Suzi
Weiss-Fischmann, OPI Co-Founder
& Executive VP.
“OPI’s breast
cancer awareness campaign embodies our mission to empower women
through color. The
Power of Pink
is a unique new shade that really celebrates the individual. This
pink glitter gives nails a fun, playful look that represents the
joyful feeling that comes when embracing life.”
Pink of Hearts
2014 includes two
shades sold in one pack – the soft pink Mod
About You and the
glittery The Power of
Pink. This sparkly
lacquer features a sheer pink base packed with both micro and macro
confetti in light and dark pink hues. The
Power of Pink can be
worn either alone or layered on top of Mod
About You as an
accent. Each bottle features
a special pink ribbon cap wrap in support of breast cancer awareness.
Pink of Hearts 2014
also offers a pink
glitter nail file with pink-ribbon charm to keep nails perfectly
shaped.
Mod About You
and The
Power of Pink feature
OPI’s
exclusive ProWide™
Brush for the ultimate in application. Pink
of Hearts 2014 will
be available September and October 2014 at Professional Salons,
including Beauty Brands,
beautybrands.com, Beauty First, Chatters, Dillard’s, Pure Beauty,
Regis, Trade Secret, ULTA and ulta.com.
OPI
Launches Two Designer Series
Nail
Lacquers with
NEW
Polished Quartz Formula
This
fall, OPI
introduces a new Polished
Quartz formula with two
new semi-precious stone-inspired hues – DS Tourmaline and DS
Titanium – to the Designer Series by OPI collection. Each Designer
Series Polished Quartz nail lacquer features a semi-matte finish with
intense three-dimensional sparkle.
Designer Series by OPI offers a
high-shine Top Coat and an assortment of 11 glistening shades,
including the two new stunning additions: shimmery rose DS Tourmaline
and glittery dark silver DS Titanium. DS Tourmaline and DS Titanium
can be worn alone for a semi-matte look, or with DS Top Coat to give
nails a high-shine finish.
“Jewelry
has the power to transform a simple dress or tee shirt into a major
fashion statement,” remarks Suzi Weiss-Fischmann, OPI Co-Founder &
Brand Ambassador. “These two new Designer Series shades create the
eye-catching look of semi-precious jewels on your nails. Inspired by
polished quartz, DS Tourmaline and DS Titanium instantly add glamour,
thanks to the highly-pigmented formula and intense diamond-dust
sparkle.”
Designer Series by OPI nail lacquer
shades each feature OPI’s exclusive ProWide™ Brush for the
ultimate in application. DS Polished Quartz lacquers should be worn
without Top Coat for a semi-matte finish. DS Tourmaline and DS
Titanium will be available beginning September 3, 2014 at
professional salons, including Beauty Brands, Chatters, Dillard’s,
Regis, ULTA and ulta.com for
$12.50 ($14.95 CAN) suggested retail for each nail lacquer.
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