Encore of a Colorful Collaboration!
Nicole by OPI Partners with Kellogg’s® Special K® on Nail Lacquer Launch
Expanding on the momentum of last year’s partnership, Nicole by OPI has once again collaborated with Kellogg’s®Special K® to launch three custom nail lacquer shades for its "Shine Brighter" campaign. The campaign inspires women to be their best selves - healthy, confident and positive, to look better, feel better, and shine brighter.
“Nicole by OPI is excited to offer exclusive lacquers to Kellogg’s Special K consumers for a second time, because last year was such a big hit!” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “We encourage women to show off their confidence in a positive way through color. When you look good, you feel good!”
The three custom shades include:
Challenge Red-y (crème red),
Live in the Momentum (crème blue)
and My Sol Shines Brighter (crème coral).
Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special Kproducts, while supplies last.
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from five eligible Special K products, consumers will receive two lacquers - Live in the Momentum and My Sol Shines Brighter.
Nicole by OPI Signature edition Special K packages designed by Suzi Weiss-Fischmann will be available exclusively at Target. The designer packages are available only for select flavors (Original, Red Berries & Chocolatey Delight).
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This promotion will be available April 2014 in the US where Special K products are sold.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!
Big League Color!
OPI Releases New Limited Edition
Major League Baseball™-Inspired Nail Lacquers
Relationship with MLB Marks First-Ever Professional Sports League Licensing Agreement for OPI
OPI announces the launch of seven new limited edition nail lacquers inspired by Major League Baseball (MLB), marking the first-ever professional sports league licensing agreement for the company. Featuring a range of red, orange, blue and white hues, MLB Collection by OPI shades are ideal to mix, match and wear while fans cheer on their favorite MLB team.
“Enjoying a baseball game is one of America’s most celebrated pastimes,” explains Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “For many years, men dominated the stands, but today, more and more women can be found in the crowds. Baseball boasts a lot of female fans looking to demonstrate their love of the game through fashion – from trendy, feminine sports apparel to themed accessories. Now, women can wear the limited edition MLB Collection nail lacquers to show support from head (and fingers) to toe!”
“Major League Baseball understands the importance of female fans in the growth and success of our sport, and so we continuously seek new opportunities to diversify our portfolio of licensed offerings to target this extensive fan base,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “We are beyond thrilled to partner with OPI, a premium brand in a unique category of business, to launch this new line of exclusive nail polish, giving fans yet another colorful way to show off their team pride at the start of the 2014 baseball season.”
MLB Collection by OPI includes the following shades:
Short–STOP!
Go for it! This rich crème red is a real catch.
Love Athletes in Cleats
This shimmery red and a man in uniform…now that’s romantic.
Orange You Going to the Game?
This bright and playful orange is the ticket for fun.
Right Off the Bat
This frosty navy blue is a definite home run.
7th Inning Strrretch
Take this steely grey blue out to the ballgame.
Umpires Come Out at Night
Friday night at the game is perfect for this deep midnight blue.
Girls Love Diamonds
Whether on the finger or on the field, this pure white is totally engaging.
MLB Collection by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. MLB Collection will be available April 2014 – just in time for the start of the baseball season – at professional salons and select retailers for $9.00 suggested retail.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.
About Kellogg Company:
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visitwww.kelloggcompany.com or follow us on Twitter @KelloggCompany.
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