OPI Joins Mariah Carey to Launch 18 New Limited Edition Holiday Nail Lacquers
OPI announces the launch of 18 new limited edition holiday nail lacquers inspired by recording artist and international superstar Mariah Carey. This seasonal promotion includes an assortment of red, burgundy, maroon and chocolate brown hues, along with glitter-packed gold, bronze and pearl shades. Mariah Carey Holiday also features six new Liquid Sand™ lacquers, ranging from icy blue to frosted pink to sparkling graphite. Each of the Liquid Sandshades showcases OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle.
“Mariah Carey is truly synonomous with the holiday season,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “People around the world listen to her festive, iconic songs – ‘All I Want for Christmas is You’ is a personal favorite – and these 18 lacquers evoke the warmth, beauty, energy and positive spirit that’s present inMariah’s music.
“This holiday season is all about red, glitter and texture for nails,” adds Weiss-Fischmann. “With 18 shades, there’s a perfect hue for every occasion. The 12 crème and glitter lacquers include classic reds, champagne gold, and warm burgundies, while the six Liquid Sand shades should be worn without top coat for a matte finish in icy, frosted colors.”
Mariah Carey Holiday includes the following (*Liquid Sand shade):
My Favorite Ornament
Make this champagne glitter your new personal favorite.
All I Want for Christmas (is OPI)
This marvelous maroon is present-ly my top choice.
Cute Little Vixen
This deep red violet has foxy written all over it.
Underneath the Mistletoe
Is my kiss as spicy-sweet as this candy-apple red?
In My Santa Suit
This generously pigmented red is worth staying on the “nice” list.
Visions of Love
I see this rich burgundy in my immediate future.
Warm Me Up
This spiced coffee hits all the cold spots.
Wonderous Star
This gold-flecked shimmer has heavenly shine.
All Sparkly and Gold
What more can we say...the name says it all.
Sleigh Ride for Two
There’s only room left for this dark hot chocolate.
Ski Slope Sweetie
This golden pearl is everybunny’s favorite.
I Snow You Love Me
Just like I snow you love this disco light confetti.
Silent Stars Go By*
This blush of textured pink has parades of sparkle.
Baby Please Come Home*
Can’t wait to see you...in this textured and sparkling lilac.
Make Him Mine*
But make this textured glistening rose mine first!
It’s Frosty Outside*
This frosted silver is so icy it’s hot.
Emotions*
This dramatic sparkling coal has got me feeling fine.
Kiss Me at Midnight*
It’s time to fall in love with this frosted ice blue.
Mariah Carey Holiday nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. Mariah Carey Holiday will be available October 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, ULTA and ulta.com for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter@OPI_PRODUCTS and become a Facebook fan!
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ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
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