Nicole by OPI
Launches Seven New Nail Lacquers, Exclusively at CVS
Nicole
by OPI announces
seven new nail lacquers to be sold exclusively at CVS. With various hues of
pink and rose, along with blue, maroon, purple and silver shades, these colors give
fingers and toes “new neutrals” to complement the hottest trends for 2013.
“Nicole
by OPI is excited to provide the CVS customer with lacquers that can work
with any style – from office formal to soccer practice sporty to date night
dressy,” explains Suzi Weiss-Fischmann,
Nicole by OPI Executive VP & Artistic Director. “I consider these lacquers ‘new neutrals’
because they can be worn any day, at any time. In the past, certain shades and
textures were considered appropriate only for specific occasions, but now,
nothing is taboo when it comes to wearing color.
“The CVS shopper leads a
fast-paced lifestyle, but she doesn’t want to sacrifice fashion-forward,
stylish colors,” adds Weiss-Fischmann.
“When she shops at CVS, she knows she’ll be able to find all of her beauty
essentials in one convenient place.”
The seven new lacquers include:
The seven new lacquers include:
I Sea You and
Raise You
Go for it...this ocean blue is a sure bet.
Go for it...this ocean blue is a sure bet.
Always a
Silver Lining
This positively-charged silver will keep you feeling optimistic.
This positively-charged silver will keep you feeling optimistic.
Don’t
Overpink It
Trust your instincts...this rosy pink will be perfect on you.
Feeling Grapeful
Count your blessings...including this yummy purple.
Trust your instincts...this rosy pink will be perfect on you.
Feeling Grapeful
Count your blessings...including this yummy purple.
A Pinker
Shade of Pale
The slight blush of this cool pink is just the right touch.
Personally Speaking...
Between you and me, I look ah-may-zing in this light and airy rose!
The slight blush of this cool pink is just the right touch.
Personally Speaking...
Between you and me, I look ah-may-zing in this light and airy rose!
Marooned in
Paradise
This deep burgundy could make even a castaway look chic.
This deep burgundy could make even a castaway look chic.
Nicole
by OPI
nail lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are
long-lasting, fast-drying, and salon-quality. These new CVS-exclusive shades
will be available November 2012 for $7.99 each at select CVS locations
nationwide.
For more information, visit
nicolebyopi.com. Follow Nicole by
OPI on Twitter @NicoleByOPI
and become a Facebook
fan!
About
Nicole by OPI:
Nicole by OPI offers a
salon-quality range of bold, fashion-forward nail lacquers. The brand’s
heritage is based in OPI’s well-established foundation of excellence in both
color and technology, providing premium products to a broad range of consumers
looking for trendsetting nail lacquers.
OPI Announces Striking New Limited Edition
Bond-Inspired 18K Gold Leaf Top Coat
OPI has crafted the
perfect, decadent holiday treat - complete with a dash of luxury, a sprinkling
of fashion, and touch of intrigue - to celebrate James Bond’s Golden Anniversary with the introduction of 18 karat
gold leaf top coat The Man with the
Golden Gun. This luminous, rich
top coat adds an additional layer of chic gold leaf texture whether painted
over completely dry OPI nail lacquer
or directly to the nail itself.
Inspired by the world of 007, this stunning, real 18 karat gold top coat comes packaged in a
special limited edition collectable gold bottle and makes the ultimate holiday
gift.
“For 50 years Bond beauties have graced the big
screen with their dazzling looks and opulent style, and gold has always played
a prominent role,” says Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director. “Gold transcends
time; from the first Bond film to the soon to be released – Skyfall
– Bond Girls have adorned themselves with gold accessories from jewelry and heels
to clutches. This top coat’s radiant hue and stunning 18 karat gold leaf
texture and patterns take accessorizing this holiday season to new heights!”
As with all OPI
nail lacquers, The Man with the Golden Gun contains no DBP, Toluene, or
Formaldehyde, and features OPI’s exclusive ProWide™ Brush for
the ultimate in application.
This limited
edition promotion
will be available beginning October 2012 at professional salons,
including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty,
Regis, Trade Secret, and ULTA, for
$30.00 ($37.50 CAN) suggested retail for each Nail Lacquer.
OPI
Releases NEW! Pure Lacquer Nail App with Designs Inspired by Skyfall
OPI
adds four
new, limited-edition designs to the Pure
Lacquer Nail App collection, which offers instant, easy-to-apply nail
designs. The precut nail strips are made of 100% real nail lacquer and provide
a high-shine finish, long-lasting wear, and zero drying time. The new designs inspired
by Skyfall include Nice Tux (silver and black glitter zig
zag stripe), Positively Shocking (glittery
gold), Floating Dragon (bright red
crème with black dragon print) and Shaken
Not Stirred (silver with martini glass print).
“We are pleased to expand our Pure Lacquer Nail App offerings with
designs inspired by OPI’s thrilling partnership with EON Productions and Skyfall,”
says Suzi Weiss-Fischmann, OPI Executive
VP & Artistic Director. “The popularity of nail design is booming with
both the everyday woman and nail professionals. Pure Lacquer Nail Apps provide women with quick, easy and unique nail
looks, offering long-lasting designs that could not be created by hand.”
To apply, peel off plastic
cover and place Nail Apps on nails, while smoothing down all edges. Each pack
contains 16 strips to ensure perfect sizing for all finger and toe nails. File
the nail edge to remove any strip excess. Pure
Lacquer Nail Apps already contain a base coat and top coat; do not use regular
base or top coat with the strips. Simply remove with an acetone polish remover.
For longer wear (about two weeks), have a manicurist cure the nail strips with OPI’s GelColor Top Coat.
As with all OPI
nail lacquers, Pure Lacquer Nail Apps inspired by Skyfall contain no DBP, Toluene, or
Formaldehyde. This limited edition promotion will be available beginning
October 2012 at Professional Salons, including Beauty Brands, Beauty
First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and
ULTA, for the suggested retail price of $11.95
suggested retail for each set.
OPI Launches Magnetic Holiday Lacquers
Inspired by Skyfall and the James
Bond Legacy
OPI celebrates the 50th anniversary of James Bond with the release
of three, new magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized colors
from OPI. The three hues, gunmetal
gray, gold shimmer and rich burgundy, each come with its own unique, specially-designed
magnetizer to create striped, diamond or wavy patterns, respectively.
“For the first time OPI is launching magnetized lacquers in honor of our exciting
partnership with EON Productions,” said Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nail design is here
to stay, and these limited-edition shades offer a fun, easy way to experiment with
lacquer. There are no limits when it comes to having unique, eye-catching
nails.”
The three Skyfall Magnetic Lacquer Packs include:
Is
That Silva?
Don’t
mistake this gunmetal gray for anything else.
A diagonally striped pattern appears with this lacquer.
Bond…James
Bond
Be
spied in this elegant gold shimmer.
A diamond pattern forms over this shade.
Morning,
Moneypenny
You
secretly desire this heart-throbbing burgundy.
This lacquer has a dreamy, wave-like pattern.
To use, prep nails like normal, followed by
Base Coat and one layer of the magnetic lacquer. Then, apply a second coat of
lacquer to the first nail; while still wet, position the finger onto the base
of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail
without touching the lacquer. Magnetize for about five seconds for the design
to fully develop. Continue this process until all nails are painted and
magnetized. Apply Top Coat once nails are dry.
As with all OPI
nail lacquers, these magnetic shades inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s
exclusive ProWide™ Brush for
the ultimate in application.
This limited
edition promotion will be available beginning October 2012 at Professional Salons,
including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure
Beauty, Regis, Trade Secret, and ULTA, for $17.50 ($21.95 CAN) suggested retail for each
Nail Lacquer pack, including the magnet.
OPI Releases Two New Limited Edition Mini Lacquer Sets for Holiday 2012
OPI celebrates this holiday season with two new
mini lacquer sets, the perfect stocking stuffers. Bond-ettes features four shimmery shades from the new limited
edition Skyfall lacquers, inspired
by the latest installment in the James Bond series. The Top Ten mini kit showcases ten miniature bottles of OPI’s most popular reds, sheers, neutrals
and more.
“This holiday season, it’s all about variety! OPI offers a wide array of colors in
glamorous, elegant hues to wear for every festive occasion,” says Suzi Weiss-Fischmann, OPI Executive VP
& Artistic Director. “Bond-ettes
offers four of the hottest colors from the new Skyfall collection, while The
Top Ten mini kit features many of OPI’s
greatest hits from over the years. These sets offer new and classic favorites
in a variety of shades, making perfect stocking stuffers for all the special
women in your lives: mothers, daughters, sisters, friends—and don’t forget
about yourself.”
The Bond-ettes mini set features a
spectrum of light to dark shimmers: GoldenEye, The Spy Who Loved Me,
Live and Let Die, and The World is Not Enough. The Top Ten
Mini Kit includes some of OPI’s most well-known colors: Alpine
Snow, Bubble Bath, Tickle My France-y, Kiss Me On My
Tulips, Red Lights Ahead…Where?, Big Apple Red, I’m Not
Really a Waitress, You Don’t Know Jacques!, Vampsterdam, and Lincoln
Park After Dark.
As with all OPI nail lacquers, both The
Top Ten and Bond-ettes mini lacquer sets contain no DBP, Toluene, or
Formaldehyde.
These limited edition sets
will be available
beginning October 2012 at professional salons, including Beauty Brands, Beauty
First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA.
Bond-ettes will be sold for $12.50
($14.95 CAN) suggested retail, and The
Top Ten mini kit will be sold for $24.95 ($29.95 CAN) suggested retail.
OPI
Introduces Holiday Avojuice Skin Quenchers Hand & Body Lotions in Vanilla
Snowflake and NEW Peppermint Shimmer
This holiday season, OPI
releases Avojuice Skin Quenchers
Hand & Body Lotion in two limited edition scents, Vanilla Snowflake (a blissful blend of sweet vanilla and
buttercream) and new Peppermint Shimmer (a
soft peppermint aroma with a kiss of shimmer). These lotions are a
festive way to keep skin hydrated and healthy during the season’s unforgiving cold
weather with smooth, rich and moisturizing formulas.
Holiday stress and winter chill can make skin dull and
lifeless, but saturating hands and body with the aloe and avocado extracts in Peppermint Shimmer and Vanilla Snowflake can rejuvenate and
reinvigorate dry skin, making it feel moist and silky smooth.
“Though the holidays are a festive and joyous
time, the winter cold can be harsh on skin,” said Suzi
Weiss-Fischmann, OPI Executive VP & Artistic Director. “Peppermint Shimmer and Vanilla
Snowflake are both delicious fragrances, but they are also designed to completely
moisturize skin, leaving hands and body feeling soft and replenished.”
In
addition to the regular bottle, both Avojuice
lotions will be available in miniature sizes, perfect for stashing in the car,
carrying in a purse, or giving as a stocking-stuffer.
New OPI Avojuice Skin Quenchers Hand & Body Lotion in Peppermint
Shimmer and Vanilla Snowflake will be available beginning November 2012 at
Professional Salons, including Pure Beauty, Regis, Trade Secret, Ulta, Beauty
Brands, Beauty First, Dillard’s, and JCPenney, for the suggested retail price of
$1.95 ($2.50 CAN) for each 1 fl oz and $7.95 ($9.95 CAN) for each 6.6 fl oz.
For more information,
please call 800-341-9999 or visit www.opi.com.
Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
ABOUT OPI
As the world
leader in the professional nail care industry, OPI is committed to
providing high-quality products and services to both salons and their
customers, along with a focus on industry safety and innovation. Known for its
exceptional formula, fashionable colors and iconic names, OPI’s
heavily-pigmented lacquers are super rich, long-lasting and chip-resistant –
offering an affordable luxury to consumers. OPI nail lacquer is
available in over 200 shades and contains no DBP, Toluene, or Formaldehyde.
Each lacquer features OPI’s exclusive ProWide™ Brush for the
ultimate in application. Currently, OPI is available in over 100
countries and retails a full line of professional items, including nail
treatments, finishing products, lotions, manicure/pedicure products, files,
tools, gels and acrylics.
ABOUT EON PRODUCTIONS
EON
Productions Limited and Danjaq LLC are wholly owned and controlled by the
Broccoli/Wilson family. Danjaq is the US based company that
co-owns, with MGM, the copyright in the existing James Bond films and controls
the right to produce future James Bond films as well as all worldwide
merchandising. EON Productions, an affiliate of Danjaq, is the UK
based production company which makes the James Bond films. The 007
franchise is the longest running in film history with twenty-two films produced
since 1962. Michael G Wilson and Barbara Broccoli took over the franchise
from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the most
successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They
are currently producing the 23rd film, SKYFALL.
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