Nicole by OPI Launches Seven New Nail Lacquers, Exclusively at CVS

Nicole by OPI announces seven new nail lacquers to be sold exclusively at CVS. With various hues of pink and rose, along with blue, maroon, purple and silver shades, these colors give fingers and toes “new neutrals” to complement the hottest trends for 2013.

“Nicole by OPI is excited to provide the CVS customer with lacquers that can work with any style – from office formal to soccer practice sporty to date night dressy,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “I consider these lacquers ‘new neutrals’ because they can be worn any day, at any time. In the past, certain shades and textures were considered appropriate only for specific occasions, but now, nothing is taboo when it comes to wearing color.

“The CVS shopper leads a fast-paced lifestyle, but she doesn’t want to sacrifice fashion-forward, stylish colors,” adds Weiss-Fischmann. “When she shops at CVS, she knows she’ll be able to find all of her beauty essentials in one convenient place.”

The seven new lacquers include:

I Sea You and Raise You
Go for it...this ocean blue is a sure bet.

Always a Silver Lining
This positively-charged silver will keep you feeling optimistic.

Don’t Overpink It
Trust your instincts...this rosy pink will be perfect on you.
Feeling Grapeful
Count your blessings...including this yummy purple.

A Pinker Shade of Pale
The slight blush of this cool pink is just the right touch.
Personally Speaking...
Between you and me, I look ah-may-zing in this light and airy rose!

Marooned in Paradise
This deep burgundy could make even a castaway look chic.

Nicole by OPI nail lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. These new CVS-exclusive shades will be available November 2012 for $7.99 each at select CVS locations nationwide.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

About Nicole by OPI:

Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based in OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers.

OPI Announces Striking New Limited Edition Bond-Inspired 18K Gold Leaf Top Coat

OPI has crafted the perfect, decadent holiday treat - complete with a dash of luxury, a sprinkling of fashion, and touch of intrigue - to celebrate James Bond’s Golden Anniversary with the introduction of 18 karat gold leaf top coat The Man with the Golden Gun. This luminous, rich top coat adds an additional layer of chic gold leaf texture whether painted over completely dry OPI nail lacquer or directly to the nail itself.

Inspired by the world of 007, this stunning, real 18 karat gold top coat comes packaged in a special limited edition collectable gold bottle and makes the ultimate holiday gift.

“For 50 years Bond beauties have graced the big screen with their dazzling looks and opulent style, and gold has always played a prominent role,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Gold transcends time; from the first Bond film to the soon to be released – Skyfall – Bond Girls have adorned themselves with gold accessories from jewelry and heels to clutches. This top coat’s radiant hue and stunning 18 karat gold leaf texture and patterns take accessorizing this holiday season to new heights!”

As with all OPI nail lacquers, The Man with the Golden Gun contains no DBP, Toluene, or Formaldehyde, and features OPI’s exclusive ProWide^™ Brush for the ultimate in application.

This limited edition promotion will be available beginning October 2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $30.00 ($37.50 CAN) suggested retail for each Nail Lacquer.

OPI Releases NEW! Pure Lacquer Nail App with Designs Inspired by Skyfall

OPI adds four new, limited-edition designs to the Pure Lacquer Nail App collection, which offers instant, easy-to-apply nail designs. The precut nail strips are made of 100% real nail lacquer and provide a high-shine finish, long-lasting wear, and zero drying time. The new designs inspired by Skyfall include Nice Tux (silver and black glitter zig zag stripe), Positively Shocking (glittery gold), Floating Dragon (bright red crème with black dragon print) and Shaken Not Stirred (silver with martini glass print).

“We are pleased to expand our Pure Lacquer Nail App offerings with designs inspired by OPI’s thrilling partnership with EON Productions and Skyfall,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “The popularity of nail design is booming with both the everyday woman and nail professionals. Pure Lacquer Nail Apps provide women with quick, easy and unique nail looks, offering long-lasting designs that could not be created by hand.”

To apply, peel off plastic cover and place Nail Apps on nails, while smoothing down all edges. Each pack contains 16 strips to ensure perfect sizing for all finger and toe nails. File the nail edge to remove any strip excess. Pure Lacquer Nail Apps already contain a base coat and top coat; do not use regular base or top coat with the strips. Simply remove with an acetone polish remover. For longer wear (about two weeks), have a manicurist cure the nail strips with OPI’s GelColor Top Coat.

As with all OPI nail lacquers, Pure Lacquer Nail Apps inspired by Skyfall contain no DBP, Toluene, or Formaldehyde. This limited edition promotion will be available beginning October 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for the suggested retail price of $11.95 suggested retail for each set.

OPI Launches Magnetic Holiday Lacquers Inspired by Skyfall and the James Bond Legacy

OPI celebrates the 50^th anniversary of James Bond with the release of three, new magnetic lacquers inspired by the upcoming film Skyfall – the first magnetized colors from OPI. The three hues, gunmetal gray, gold shimmer and rich burgundy, each come with its own unique, specially-designed magnetizer to create striped, diamond or wavy patterns, respectively.

“For the first time OPI is launching magnetized lacquers in honor of our exciting partnership with EON Productions,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Nail design is here to stay, and these limited-edition shades offer a fun, easy way to experiment with lacquer. There are no limits when it comes to having unique, eye-catching nails.”

The three Skyfall Magnetic Lacquer Packs include:

Is That Silva?

Don’t mistake this gunmetal gray for anything else.

A diagonally striped pattern appears with this lacquer.

Bond…James Bond

Be spied in this elegant gold shimmer.

A diamond pattern forms over this shade.

Morning, Moneypenny

You secretly desire this heart-throbbing burgundy.

This lacquer has a dreamy, wave-like pattern.

To use, prep nails like normal, followed by Base Coat and one layer of the magnetic lacquer. Then, apply a second coat of lacquer to the first nail; while still wet, position the finger onto the base of magnetizer placing it down. Press the top down so the magnet rests on the finger above the nail without touching the lacquer. Magnetize for about five seconds for the design to fully develop. Continue this process until all nails are painted and magnetized. Apply Top Coat once nails are dry.

As with all OPI nail lacquers, these magnetic shades inspired by Skyfall contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide^™ Brush for the ultimate in application.

This limited edition promotion will be available beginning October 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $17.50 ($21.95 CAN) suggested retail for each Nail Lacquer pack, including the magnet.

OPI Releases Two New Limited Edition Mini Lacquer Sets for Holiday 2012

OPI celebrates this holiday season with two new mini lacquer sets, the perfect stocking stuffers. Bond-ettes features four shimmery shades from the new limited edition Skyfall lacquers, inspired by the latest installment in the James Bond series. The Top Ten mini kit showcases ten miniature bottles of OPI’s most popular reds, sheers, neutrals and more.

“This holiday season, it’s all about variety! OPI offers a wide array of colors in glamorous, elegant hues to wear for every festive occasion,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Bond-ettes offers four of the hottest colors from the new Skyfall collection, while The Top Ten mini kit features many of OPI’s greatest hits from over the years. These sets offer new and classic favorites in a variety of shades, making perfect stocking stuffers for all the special women in your lives: mothers, daughters, sisters, friends—and don’t forget about yourself.”

The Bond-ettes mini set features a spectrum of light to dark shimmers: GoldenEye, The Spy Who Loved Me, Live and Let Die, and The World is Not Enough. The Top Ten Mini Kit includes some of OPI’s most well-known colors: Alpine Snow, Bubble Bath, Tickle My France-y, Kiss Me On My Tulips, Red Lights Ahead…Where?, Big Apple Red, I’m Not Really a Waitress, You Don’t Know Jacques!, Vampsterdam, and Lincoln Park After Dark.

As with all OPI nail lacquers, both The Top Ten and Bond-ettes mini lacquer sets contain no DBP, Toluene, or Formaldehyde.

These limited edition sets will be available beginning October 2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA. Bond-ettes will be sold for $12.50 ($14.95 CAN) suggested retail, and The Top Ten mini kit will be sold for $24.95 ($29.95 CAN) suggested retail.

OPI Introduces Holiday Avojuice Skin Quenchers Hand & Body Lotions in Vanilla Snowflake and NEW Peppermint Shimmer

This holiday season, OPI releases Avojuice Skin Quenchers Hand & Body Lotion in two limited edition scents, Vanilla Snowflake (a blissful blend of sweet vanilla and buttercream) and new Peppermint Shimmer (a soft peppermint aroma with a kiss of shimmer). These lotions are a festive way to keep skin hydrated and healthy during the season’s unforgiving cold weather with smooth, rich and moisturizing formulas.

Holiday stress and winter chill can make skin dull and lifeless, but saturating hands and body with the aloe and avocado extracts in Peppermint Shimmer and Vanilla Snowflake can rejuvenate and reinvigorate dry skin, making it feel moist and silky smooth.

“Though the holidays are a festive and joyous time, the winter cold can be harsh on skin,” said Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Peppermint Shimmer and Vanilla Snowflake are both delicious fragrances, but they are also designed to completely moisturize skin, leaving hands and body feeling soft and replenished.”

In addition to the regular bottle, both Avojuice lotions will be available in miniature sizes, perfect for stashing in the car, carrying in a purse, or giving as a stocking-stuffer.

New OPI Avojuice Skin Quenchers Hand & Body Lotion in Peppermint Shimmer and Vanilla Snowflake will be available beginning November 2012 at Professional Salons, including Pure Beauty, Regis, Trade Secret, Ulta, Beauty Brands, Beauty First, Dillard’s, and JCPenney, for the suggested retail price of $1.95 ($2.50 CAN) for each 1 fl oz and $7.95 ($9.95 CAN) for each 6.6 fl oz.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

ABOUT EON PRODUCTIONS

EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G Wilson and Barbara Broccoli took over the franchise from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23^rd film, SKYFALL.