Wednesday, February 08, 2012

Nicole by OPI New Launches preview

The Nicole by OPI team has been busy!
Get ready for no less than 14 new shades :

Four Nicole 2012 shades available all year at various Nicole by OPI retailers (Target, ULTA, Walmart)

Three Walmart exclusive shades available this month

Seven Kardashian Kolor additions available this month exclusively at CVS




Style from Day to Night!
available all year

Nicole by OPI announces four new fashion-forward nail lacquer shades for 2012, including A Lit-Teal Bit of Love, A Million Sparkles, Shoot for the Maroon, and Vio-let’s Talk about Red. Featuring two shades of rich berry and burgundy and two hues of vibrant shimmering and glitter-packed blue, these new colors give any look instant glamour and edge.
“These four new lacquers easily take nails from day to night,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “With rich, bold color, each shade adds a dramatic contrast when worn with denim or more casual clothes; at the same time, the highly-pigmented shimmers – especially the rainbow and aqua-blue glitter of A Million Sparkles – are perfect for parties or a night on the town.”

The new Nicole by OPI lacquers include:

A Lit-Teal Bit of Love
This affectionate aqua will shower you with shine.


 
A Million Sparkles
A shimmering sea of blue packed with sprinkles of rainbow glitter.


Shoot for the Maroon
A bold and beautiful burgundy that always dreams big.


 
Vio-let’s Talk about Red
There’s so much to say about this bodacious berry!

Available January 2012 for $7.99 each in the U.S. at CVS, Harmon, HEB, Rite Aid, Sears, Stage Stores, Target, ULTA, and Walmart, as well as online at Amazon.com, Drugstore.com, Target.com, and Walmart.com. In Canada, lacquers will be retailed for $10.99 each at Jean Coutu, Loblaw, Shoppers Drug Mart, and Walmart Canada.



Best Pink Ever!
Walmart exclusives

 
Nicole by OPI announces three new shades to be exclusively sold at Walmart, in stores January 2012. These rich shimmer and glitter hues give fingers and toes an elegantly chic look, with colors that include a sparkly champagne gold, a shimmering rose pink, and a confetti glitter.
“Nicole by OPI is excited to bring three new nail lacquers exclusively to Walmart for 2012,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “Both the gold and pink hues have a chic metallic finish, but the warm-toned pigments in these lacquers are distinctly feminine. The glitter in ‘Fabulous’ is My Middle Name includes red, fuchsia, blue, gold and silver sparkles, adding multidimensional shine when worn alone or layered over either of the other two shades.”
“Metallic and glitter are currently very trendy lacquer finishes,” explains Weiss-Fischmann. “Some metallic lacquers look 3-dimensional or holographic when applied, while others sparkle from different angles, or reflect when exposed to different types of light. All are extremely beautiful!”

The three new colors include:


The Gold Shoulder
A surprisingly approachable shimmery light gold.


Best Pink Ever
Seriously. This magnificent metallic pink is the best in town.


 
“Fabulous” is My Middle Name
But you can call me “multi-colored sparkle.”

Available January 2012 for $7.00 each ($9.68CAN) at select US Walmart locations and walmart.com and in February 2012 in selectCanadian Walmart locations.


 

Smile for the Glam-era!
CVS Kardashian Kolor exclusives

 
Nicole by OPI announces seven new Kardashian Kolor shades to be exclusively sold at CVS, in stores February 2012. These richly-pigmented, fashion-forward hues include crèmes in bright key lime, pinky peach, poppy red and fuchsia, as well as shimmers in light lilac and deep burgundy.
“Nicole by OPI is very excited to bring new Kardashian Kolor lacquers exclusively to CVS for 2012. The CVS shopper knows how to find the hottest look at the best value,” explains Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “In collaborating with the Kardashian/Jenner family on the CVS exclusive shades, we came up with lacquers to represent each of their vibrant personalities and individual styles. The seven resulting colors offer the perfect accessory for spring’s bright colors, feminine frocks and reinvented neutrals.”
“These lacquers provide a great way to transition from winter to spring,” adds Weiss-Fischmann. “Try Our Fuchsia’s Lookin’ Bright to maximize winter’s rich jewel tones, or lighten the look with One Big Fame-ily for a burst of lavender.”

The CVS exclusive Kardashian Kolor shades include:


Smile for the Glam-era
The paparazzi is all about this photogenic plum.

Back to Reality…TV
This pretty little periwinkle was made for TV.


 
One Big Happy Fame-ily
This lavender shimmer is the American dream.


 
Our Fuchsia’s Lookin’ Bright
This purple-y fuchsia has the world at her hands.


 
Ladies in the Limelight
The most talked-about yellow-lime of our time!


Paparazzi Don’t Preach
This pretty blush pink is doing just fine.


Strike a Pose
A totally camera red-y color.

Available February 2012 for $7.99 each at CVS locations nationwide and online at cvs.com.


 
Nicole by OPI Nail Lacquers and Nail Treatments contain no DBP, Toluene, or Formaldehyde. Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality.
For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!

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